Steelbridge GTM

Steelbridge GTM Blog

Showing posts tagged GTM

Becoming a Part of Kagi

Steelbridge GTM is now working with Kagi.com - a company whose mission I've believed in long before it was a client. I'm excited to devote my time to making the web experience, and technology in general, safer for families.

September 16, 20261 min read

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Not Every GTM Story Is a Success Story

The most valuable thing I can give a company isn't a strategy - it's an honest answer about whether I can actually help, even when that answer is no.

August 31, 20262 min read

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ICP vs. Buyer Persona

An ICP describes the company that should buy - industry, size, budget, tech stack. A buyer persona describes the human inside that company you actually have to convince - their role, goals, and what keeps them up at night.

August 14, 20262 min read

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RevOps vs. Sales Ops: What's the Difference?

RevOps builds the infrastructure - CRM, automations, comp plans, quotas, deal desk workflows - that the entire lead-to-customer cycle runs on. Sales Ops is the glue that keeps the sales team synced with Finance, Marketing, Data, and Product once that infrastructure exists.

August 12, 20262 min read

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What Is a GTM Audit, and When Do You Need One?

A GTM audit isn't a rebrand or a new deck - it's diagnostic work that checks every gauge on the dashboard (funnel, messaging, channels, tooling, pipeline, lead gen) to find out which one is actually leaking.

August 11, 20262 min read

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What Is a Deal Desk?

A deal desk isn't a rubber stamp - it's the checkpoint where non-standard pricing, discounts, and contract terms get reviewed before they go out, so reps aren't quietly negotiating away margin one deal at a time.

August 11, 20262 min read

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Does Cold Email Still Work?

Real cold email isn't 2,000 blasted messages - it's 20 researched, personal ones with zero AI sandwich smell. Still waiting on my first reply, though.

August 4, 20261 min read

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Daily Conversations

Out of ~20 work conversations yesterday, only three were with humans - the rest were all with my agents. The work didn't get easier, it just changed shape.

July 20, 20261 min read

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AI Sandwich Communication in Pitching

Signal, pitch, CTA - the AI sandwich pitch has become so formulaic that it's spottable at a glimpse. AI can help with research, but outreach still needs a human touch.

July 17, 20261 min read

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