Steelbridge GTM

Steelbridge GTM Blog

Thoughts on Steelbridge GTM, go-to-market strategy, revenue operations and growth, website building and maintenance, and general observations from the market.

Becoming a Part of Kagi

Steelbridge GTM is now working with Kagi.com - a company whose mission I've believed in long before it was a client. I'm excited to devote my time to making the web experience, and technology in general, safer for families.

September 16, 20261 min read

GTM

Not Every GTM Story Is a Success Story

The most valuable thing I can give a company isn't a strategy - it's an honest answer about whether I can actually help, even when that answer is no.

August 31, 20262 min read

GTM

What Is an Embedded Wallet, and Why It's Replacing Seed Phrases

An embedded wallet lets a user sign up with email, social login, or a passkey and get a working wallet address instantly - no seed phrase, no separate app or extension to install first.

August 18, 20263 min read

Blockchain

ICP vs. Buyer Persona

An ICP describes the company that should buy - industry, size, budget, tech stack. A buyer persona describes the human inside that company you actually have to convince - their role, goals, and what keeps them up at night.

August 14, 20262 min read

GTM

What Is a Website Audit, and What Does It Actually Check?

A website audit isn't a subjective critique of your homepage - it's a systematic scan for the specific things quietly costing you leads: broken links, missing alt text, slow load times, SEO gaps, and accessibility failures.

August 12, 20262 min read

Web Development

RevOps vs. Sales Ops: What's the Difference?

RevOps builds the infrastructure - CRM, automations, comp plans, quotas, deal desk workflows - that the entire lead-to-customer cycle runs on. Sales Ops is the glue that keeps the sales team synced with Finance, Marketing, Data, and Product once that infrastructure exists.

August 12, 20262 min read

GTM

What Is a GTM Audit, and When Do You Need One?

A GTM audit isn't a rebrand or a new deck - it's diagnostic work that checks every gauge on the dashboard (funnel, messaging, channels, tooling, pipeline, lead gen) to find out which one is actually leaking.

August 11, 20262 min read

GTM

What Is a Deal Desk?

A deal desk isn't a rubber stamp - it's the checkpoint where non-standard pricing, discounts, and contract terms get reviewed before they go out, so reps aren't quietly negotiating away margin one deal at a time.

August 11, 20262 min read

GTM

Customer Success vs. Customer Support: What's the Difference?

Support reacts when something breaks. Customer Success proactively makes sure the customer gets enough value to renew - one is a cost center putting out fires, the other protects revenue before it's at risk.

August 10, 20262 min read

Customer Success

Does Cold Email Still Work?

Real cold email isn't 2,000 blasted messages - it's 20 researched, personal ones with zero AI sandwich smell. Still waiting on my first reply, though.

August 4, 20261 min read

GTM

Website Launched. What Is Next?

Launch day feels like the finish line, but it's the start line - positioning, traffic, conversion, community, and revenue don't show up on their own just because the site is live.

August 10, 20267 min read

Web Development

No One Tells You How Many Decisions a Website Actually Takes

CMS or AI-built, Next.js or WordPress, build it yourself or hire someone - the decisions stack up fast, and even once it's live, a website is never actually done.

July 25, 20265 min read

Web Development

Daily Conversations

Out of ~20 work conversations yesterday, only three were with humans - the rest were all with my agents. The work didn't get easier, it just changed shape.

July 20, 20261 min read

GTM

AI Sandwich Communication in Pitching

Signal, pitch, CTA - the AI sandwich pitch has become so formulaic that it's spottable at a glimpse. AI can help with research, but outreach still needs a human touch.

July 17, 20261 min read

GTM

Blockchain Onboarding Complexity

Seed phrases are still the biggest wall in Web3 onboarding - embedded wallets are quietly becoming the fix, and the DEXes shipping them are already pulling ahead.

July 16, 20262 min read

Blockchain