Steelbridge GTM

Steelbridge GTM Blog

Thoughts on Steelbridge GTM, go-to-market strategy, revenue operations and growth, website building and maintenance, and general observations from the market.

Does Cold Email Still Work?

Real cold email isn't 2,000 blasted messages - it's 20 researched, personal ones with zero AI sandwich smell. Still waiting on my first reply, though.

August 4, 20261 min read

GTM

Website Launched. What Is Next?

Launch day feels like the finish line, but it's the start line - positioning, traffic, conversion, community, and revenue don't show up on their own just because the site is live.

July 26, 20267 min read

Web Development

No One Tells You How Many Decisions a Website Actually Takes

CMS or AI-built, Next.js or WordPress, build it yourself or hire someone - the decisions stack up fast, and even once it's live, a website is never actually done.

July 25, 20265 min read

Web Development

Daily Conversations

Out of ~20 work conversations yesterday, only three were with humans - the rest were all with my agents. The work didn't get easier, it just changed shape.

July 20, 20261 min read

GTM

AI Sandwich Communication in Pitching

Signal, pitch, CTA - the AI sandwich pitch has become so formulaic that it's spottable at a glimpse. AI can help with research, but outreach still needs a human touch.

July 17, 20261 min read

GTM

Blockchain Onboarding Complexity

Seed phrases are still the biggest wall in Web3 onboarding - embedded wallets are quietly becoming the fix, and the DEXes shipping them are already pulling ahead.

July 16, 20262 min read

Blockchain